by Sarah Malcolm: Can You Own A Hashtag? “Owned” hashtags boost engagement and brand your business when used effectively. At The Content Funnel, we have several “owned” hashtags used to promote campaigns and events, like the #REMAS or our #SummerRefresh promotion. What exactly does “owning” a hashtag mean? Can anyone purchase a hashtag for their promotions? Let’s take a […]

Why Huntsville?

Why Huntsville? This video says it all – the secret is getting out!

CRE Trends We Can Attribute to Millennials

4 CRE Trends We Can Attribute to Millennials Today’s workforce is undergoing a major shift in population. As of 2017, 56 million Millennials are either working or actively searching for work, making them the largest segment of the U.S. labor force, surpassing Gen Xers in 2016. More than one out of every three American workers […]

Why Do People Invest in Real Estate?

Real estate investments have long been favored because, unlike many other investment assets, they are more than a simple piece of paper. One can touch and see the asset. Many practitioners just getting into the business do not fully grasp the concept of investing in real estate. Simply put, real estate is an investment vehicle, […]

Successful Property Management

Ask a teacher, “What is a successful teacher?” and the answer is likely to be, “One whose students learn.” Ask a property manager, “What is a successful property manager?” and the answer is likely to be, “One whose tenants are happy.” Though this answer is true, the path to having happy tenants is much more […]

LinkedIn and Your CRE Career

In general, the CRE industry is slow to pick up on social trends. That doesn’t mean you have to fall behind. You probably already know the basics of what LinkedIn is; however, did you know that 433 million people in the world use it? 433 million people with an interest in business are located on […]

Bargain Sales: A Creative Approach for Sellers

Actually, bargain sales don’t mean you’re losing money. Trying to sell your commercial property without results? Many times, a traditional market approach doesn’t produce the desired result for the seller. The market demand may not be sufficient or the market may just be soft. A bargain sale approach may be the answer. Many of my […]

Should I Own or Lease My Office Space?

Think carefully before you answer this vital question. As I continue to tread a path in my commercial real estate career, the biggest piece of advice that my clients always seem to want to know is: Should I purchase my office space or lease it? The question seems straightforward – if you can afford to […]

What Does it Mean to be a Full-Service Commercial Real Estate Firm?

Many companies claim to be full-service commercial real estate firms – but what exactly does that entail? Full-Service Firm vs. Brokerage Firm The most basic services provided by a CRE firm are leasing and sales, otherwise known as brokerage. Brokers act as an intermediary between buyers and sellers of commercial real estate. These are the […]